Where does the Name “Curve the Cube” Come From?

Stuck in a Rut at Work

People ask me “What does ‘Curve the Cube’ mean?” or “How did you come up with ‘Curve the Cube’?” (or some similar variation) from time to time. Well, the inspiration comes from a lightbulb moment I had one day while at work. As I explain in more detail in my post about what a Curvist is, I’ve always wondered what other people did to create a life for themselves that was full of doing what they love. Growing up, I was preparing myself for something less risky, more of a “sure thing,” like being a doctor, lawyer, or businesswoman. But, as was evidenced by the economic free fall of the mid 2000s, nothing is guaranteed. Settled into what would have once been a secure corporate path, I had a firsthand seat the the fraying and eventual unraveling of more than one company. I personally saw DOZENS of people walked out of jobs–even a whole department in one fell sweep once. Though I had a Bachelor’s degree in business (with two majors) in my back pocket with over 10 years experience as an Analyst, I grew more and more nervous about the likelihood of keeping my paycheck coming from one place for too long.

So, there I was one day in my cubicle wondering why I was stuck in a job I was enjoying less and less everyday in exchange for its ever-dwindling sense of security. Why was I willing to grow more and more dissatisfied with what I was doing to make a living in exchange for less and less of a guaranteed payoff? Even those benefits that once seemed easy to take for granted (pension, health insurance, time off, etc…) were slipping away from the grasp of most people I knew. And, I couldn’t help thinking, “What’s the point of this commitment to a ‘sure thing’?” If life was becoming more risky anyway, how was I not at least leveraging that risk in doing SOMETHING that I really loved? As I’d often questioned before, someone has figured out how to get by doing x, y, or z; why not me?

As I was having these thoughts, I was listening to my favorite podcast (at the time, of course, lol) called Nerdist, hosted by Chris Hardwick. That’s when the idea hit me: just find these people living their passion and ask them. Have a conversation and record it for the world to hear. What was I going to learn? How would I be changed? And, who else would these conversations inspire? So, I investigated how to start a podcast (pretty easy, it turns out) and brainstormed an initial guest list. Lucky for me, my pilot episode was set to pack a punch–literally–when Kevin Rolston, host of The KVJ Show said yes!!

Starting this podcast was one of the favorite projects of my life. The conversations I have had thus far have encouraged both others and myself to live a life being more true to oneself, rediscover passions, and think “outside the box” on how to get them done. These revelations and switches in thought stoked the flame within myself to pursue a life in marketing and social media, rather than as an Analyst. In actually taking this lean, I knew I was set for a bumpy road. I was basically starting my career over! But, my guests have really given me the inspiration to be courageous and go for it. Now that I am not only full-speed ahead with this podcast, but also in a marketing position with a really solid firm, I’ve completed the arc and have curved my own cube! I have even had both the head of Nerdist, Adam Rymer, and the CEO of Juicy Results, Jeremy Pound, on my podcast to give me and anyone else out there wanting to start a new digital radio or marketing thing some great advice!

On a side note, I have had people mistakenly call this podcast “Curb the Cube.” While I own both URLs for easy of discovery, I definitely did not want to call it “Curb the Cube.” For me, to “curb” your current situation sounds like a much more definitive and drastic action to take than to “curve” it. So, I think it would be a very irresponsible message for me to put out there to completely throw caution to the wind, quit your job, and lead a nomadic life in pursuit of something while totally disregarding a need for bread and butter. In the end, you have to work REALLY hard to curve your cube–you have to be dedicated, make real sacrifices, and break through serious moments of doubt (both internal and external). There may be months at a time (or, even years) when you feel like you are working multiple jobs–and it should, if you are truly committed to both your craft and your end of the societal bargain. But, the bottom line is that you should find something you are passionate about and do that thing–whether full time, as a part time gig, or as a side hobby that costs you more than it earns you. If you love it, do it.

Find your passion. Do your thing!

Enjoy! ~ Jaime

~~~ Find your passion.  Do your thing!!

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